On high-quality stainless steel jewelry (304/316L), PVD gold plating can last: 1–3 years with heavy daily use(keychains, rings, bracelets constantly rubbing) 3–5 years with normal daily wear(necklaces, pendants, earrings) 5–10+ years with occasional wear and proper care(designer pieces, seasonal jewelry) The actual lifespan depends on production quality and customer usage habits.